ISM Intelligent Signage for Media GmbH

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Large-scale Digital-out-of-Home at touchpoint petrol station

FBG – together with professional partners - negotiated and closed a long-term contract with Shell Deutschland to install and market digital advertising screens on some 1.000 Shell petrol stations in Germany. On this basis FBG organized the financing with a volume of more than € 20mio with private investors and banks.
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ISM is now in the process of installing the screens and starting to promote the airtime with a revenue potential > € 20mio p.a.

Data & Facts

Company:

ISM Intelligent Signage
for Media GmbH, Hamburg

Role FBG:

Founding Partner

Initiator:

ISM Innovative Service &
Media AG, Karlsruhe

Timeline:

since 2019, ongoing

Proposition:

Install and market a Digital-out-of-Home infrastructure

KPI:

1.000 Shell petrol stations in Germany

Financing:

Full project finance > € 20mio in Equity and Debt

Investors:

Private, Commercial Bank

Exit:

Open